Privacy Policy

1. Overview

Fittwise LLC ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes our practices concerning the collection, use, and disclosure of information when you use our fitness platform and related services ("Service").

By using our Service, you consent to the collection and use of information in accordance with this policy. We will not use or share your information with anyone except as described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

When you create an account or use our services, we collect information you voluntarily provide:

2.2 Automatically Collected Information

We automatically collect certain information when you use our Service:

• Usage Data: Pages visited, features used, time spent, interaction patterns
• Device Information: Browser type, operating system, device identifiers
• Location Data: General location (city/country level) for content localization
• Log Data: IP address, access times, error logs for security and troubleshooting

2.3 Third-Party Integrations

If you connect third-party fitness devices or apps (like fitness trackers), we may collect:

• Workout and activity data from connected devices
• Health metrics (heart rate, steps, sleep data) if you choose to share
• Integration settings and preferences

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Provision

• Create and manage your account
• Provide personalized workout plans and nutrition guidance
• Track your progress and adjust recommendations
• Process payments and manage subscriptions
• Provide customer support and respond to inquiries

3.2 Communication

• Send service-related notifications and updates
• Deliver marketing communications (with your consent)
• Share educational content and fitness tips
• Conduct surveys and gather feedback

3.3 Improvement & Analytics

• Analyze usage patterns to improve our services
• Develop new features and programs
• Conduct research and data analysis
• Monitor and ensure security of our platform

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

4.1 Service Providers

We work with trusted third-party companies to help us provide our services:

• Payment Processors: Secure handling of payment transactions
• Cloud Hosting: Data storage and platform infrastructure
• Analytics Providers: Usage analytics and performance monitoring
• Customer Support: Help desk and communication tools
• Email Services: Delivery of notifications and marketing emails

These service providers are bound by contractual obligations to protect your data and use it only for the services they provide to us.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal process (subpoenas, court orders)
• Government or law enforcement requests
• Protection of our rights, property, or safety
• Emergency situations involving immediate physical harm

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5. Cookies & Tracking Technologies

5.1 What We Use

We use cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for basic site functionality
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Help us understand how you use our service
• Marketing Cookies: Show you relevant ads and content

5.2 Your Control

You can control cookies through your browser settings. Note that blocking certain cookies may affect your ability to use some features of our service.

6. Data Security

We implement comprehensive security measures to protect your personal information:

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.

7. Data Retention

We retain your personal information only as long as necessary to provide our services and fulfill the purposes outlined in this policy:

• Account Data: Retained while your account is active
• Workout Data: Retained to provide continuous service and track progress
• Payment Data: Retained according to legal and regulatory requirements
• Marketing Data: Retained until you opt out of communications
• Log Data: Typically retained for 12 months for security purposes

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal reasons.

8. Your Privacy Rights

You have several rights regarding your personal information:

8.1 Access & Portability

• Request a copy of your personal data
• Export your workout and progress data
• Receive your data in a structured, machine-readable format

8.2 Correction & Updates

• Update your profile information anytime
• Correct inaccurate or incomplete data
• Modify your privacy preferences

8.3 Deletion

• Delete your account and associated data
• Request deletion of specific data types
• Withdraw consent for data processing

8.4 Marketing Controls

• Opt out of marketing emails anytime
• Control push notifications through device settings
• Manage communication preferences in your account

To exercise these rights, contact us at [email protected] or through your account settings.

9. Marketing Communications

We may send you marketing communications if you have:

• Opted in to receive marketing messages during account creation
• Subscribed to our newsletter or updates
• Engaged with our content and provided consent

Marketing Content Includes:

• Fitness tips and educational content
• New feature announcements
• Special offers and promotions
• Community events and challenges

You can opt out of marketing communications at any time by clicking "unsubscribe" in any email or updating your preferences in your account settings.

10. Third-Party Services

Our service may contain links to third-party websites, applications, or services. This Privacy Policy does not apply to these third-party services, and we are not responsible for their privacy practices.

Integration Partners

We integrate with third-party fitness and health services (such as fitness trackers, nutrition apps) only with your explicit consent. These integrations are governed by the privacy policies of those services.

11. International Data Transfers

Fittwise operates primarily in the United States. If you are located outside the US, your information may be transferred to and processed in the United States or other countries where our service providers operate.

We ensure appropriate safeguards are in place for international data transfers, including:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions for data transfers to approved countries
• Additional security measures for sensitive data

12. Children's Privacy

Our services are intended for users aged 13 and older. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

For users between 13-17 years old, we recommend parental involvement in account creation and ongoing supervision of service use.

13. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify active users via email for material changes
• Post prominent notices on our website
• Provide additional notice for significant changes affecting your rights

We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: